What to expect on the call
The strategy call is not a sales call. There is no slide deck, no ROI calculator, no "limited-time offer." It's a 30-minute conversation about whether the methodology fits your situation.
Three things typically happen:
- You describe your category, current site, and what you're trying to accomplish. The first 10 minutes are diagnostic — I ask questions about your entity layer, current rankings, AI visibility, and pipeline.
- I tell you what I think. If the methodology fits, I'll explain how I'd approach the engagement and roughly what scope/timeline/budget looks like. If it doesn't fit, I'll tell you that and recommend who does fit.
- You decide what to do next. Common outcomes: book the Semantic Content Audit, scope an architecture engagement, or take what we discussed and execute it internally. All three are intended outcomes, not failure modes.
What I won't do on the call: pressure you to commit on the spot, send "limited-time" follow-up emails, or chase you with SDR sequences afterward. If the fit is right, you'll know. If it's not, neither of us benefits from continuing.