Home / The Audit
Productized · Fixed Scope · 2–3 Weeks

A semantic SEO audit you actually own.

A fixed-scope diagnostic of your site's entity coverage, predicate consistency, semantic dilution, AI citation readiness, and technical infrastructure — delivered as a 25–40 page written report with a prioritized issue map. Yours to keep, execute internally, or use as the foundation of a longer engagement. No commitment beyond the audit.

Duration 2–3 weeks
Deliverable 25–40 pages
Starts at $3,500 USD
Commitment One-time
01 / Scope

What's actually in the audit.

Seven diagnostic components run sequentially across the audit. Each one produces written findings that flow into the final prioritized issue map. No vague "SEO health checks." Every component has a defined scope, a defined output, and a defined contribution to the recommendation layer.

Component 01
E

Entity Coverage Analysis

Maps your site's existing entity footprint against the topic's full attribute space. Identifies where the Central Entity is well-defined, where it's fragmented, and where coverage gaps create competitor opportunities. Output: entity coverage heatmap with severity scoring.

Component 02
P

Predicate Consistency Review

Audits how the same relationships between entities are described across pages. Flags inconsistent predicate language that fragments authority. Output: predicate consistency report with documented examples and proposed unified vocabulary.

Component 03
S

Semantic Dilution Diagnostic

Identifies content drift — pages, clusters, or topics that pull authority away from the Central Entity. Locates Source Term Vector violations, off-topic content, and category-confusing assets. Output: dilution map with prune/redirect/restructure recommendations.

Component 04
A

AI Citation Readiness

Evaluates how ChatGPT, Perplexity, Claude, Gemini, and Google's AI Overviews currently see your site. Tests against representative queries. Identifies why retrievals fail. Output: AI visibility diagnostic with citation-readiness scoring per cluster.

Component 05
T

Technical Entity Infrastructure

Reviews schema, structured data, internal linking, hierarchy, and crawl signals — but only the parts that affect entity recognition. Not a generic technical SEO audit — every finding ties back to entity authority impact. Output: technical findings tied to entity outcomes.

Component 06
C

Competitive Entity Positioning

Maps your entity authority against 3–5 ranking competitors. Identifies where they hold structural advantage, where you have defensible openings, and which clusters are realistically winnable. Output: competitive entity gap analysis with prioritized opportunities.

Component 07
M

Prioritized Issue Map

Synthesis layer. All findings consolidated into a severity-scored, sequenced issue map with proposed remediation paths. Each issue tagged with effort estimate, expected impact, and dependencies. Output: actionable roadmap your team or ours can execute against.

02 / The Sample

What the deliverable actually looks like.

Below is a sample slice from a recent audit deliverable — not a marketing mockup. Toggle between the Issue Map view (problems flagged with severity scoring) and the Recommendation Map view (the same issues with prioritized remediation paths). The actual audit document includes 30–60 such rows depending on site complexity.

Live · Issue Map Live · Recommendation Map Sample audit deliverable: SaaS workflow automation site · 8 issues flagged Recommendation map: 8 prioritized fixes with effort & impact estimates
High
Central Entity definition fragmented across 4 pages Lock unified Central Entity definition · cascade across all pages
Homepage, About, Pricing, and Solutions pages each define the entity differently. Authority cannot bind. Single 60-word entity definition · deployed verbatim across 4 pages · Effort: 2 days · Impact: high
▸ Flagged ✓ Fix specified
High
Source Term Vector drift — 18 off-vector synonyms in use Source Term Vector spec + banned-phrase registry · enforce at editorial QA
"platform" / "tool" / "app" / "software" used interchangeably. Vocabulary fragments authority. "platform" canonized · 17 banned terms registered · governance manual delivered · Effort: 5 days · Impact: high
▸ Flagged ✓ Fix specified
Med
Predicate inconsistency on product-customer relationship Canonical predicate: "built for" · enforce across all surfaces
"designed for," "built for," "made for," "tailored to" all describe the same relationship across 12 pages. "built for" canonized · 12 page edits scoped · Effort: 3 days · Impact: medium-high
▸ Flagged ✓ Fix specified
High
Zero AI citations across GPT, Perplexity, Gemini for 12 target queries E-A-V triple production + schema deployment · cluster-by-cluster
Tested against 12 representative queries · zero retrievals across all 4 LLM surfaces. AI visibility broken. 340 E-A-V triples specified · Article + FAQ schema deployed · Effort: 12 days · Impact: critical
▸ Flagged ✓ Fix specified
Med
Topical map missing 3 buyer-stage clusters Add comparison + alternative + use-case clusters · 24 pages scoped
No comparison content · no alternatives content · no use-case-specific content. Decision-stage queries leak. 3 clusters specified · 24-page roadmap delivered · Effort: 3 months · Impact: high
▸ Flagged ✓ Fix specified
Low
Internal linking architecture lacks anchor-text governance Anchor governance manual · enforce predicate-clean anchors
88 internal links use varied anchor text for the same target page. Reinforcement signal noisy. Anchor schema specified · 88 links normalized · Effort: 2 days · Impact: medium
▸ Flagged ✓ Fix specified
Med
Schema deployment incomplete · 60% coverage Article + FAQ + Breadcrumb + Organization schema · full deployment
Only Organization + WebPage schema present. Missing layers limit AI extraction. 4 schema types specified · 84 pages tagged · Effort: 4 days · Impact: high
▸ Flagged ✓ Fix specified
Med
Competitor X owns 4 high-value clusters · structurally defensible Pivot to 6 winnable adjacent clusters · 18-month authority play
4 clusters where competitor X is structurally entrenched. Direct attack uneconomical. 6 adjacent clusters identified · defensible openings mapped · Effort: strategic · Impact: long-term
▸ Flagged ✓ Pivot specified
Recommendation map · all 8 issues with prioritized fixes
Every flagged issue gets a specified remediation path · effort estimate · impact projection · dependency map. The audit deliverable closes when the issue list converts into an actionable roadmap your team or ours can execute against.
Sample slice · 8 of ~40 rows · full deliverable contains complete diagnostic Sample slice · 8 of ~40 fixes · full roadmap sequenced for execution
Severity Mix 3 High · 4 Med · 1 Low
03 / The Timeline

2–3 weeks, week by week.

The audit runs on a fixed schedule. Week 01 is intake and access provisioning — your team's only material time commitment. Week 02 is diagnostic execution (silent on our side). Week 03 is synthesis, deliverable production, and the live walkthrough call. You receive everything in writing — the call is the explanation, not the deliverable.

Week
Activity
Week 01
Intake & Access Provisioning
90-minute intake call · business context capture · access provisioning (Search Console, GA4, CMS read-only) · scope confirmation. Your team's time: ~2 hours total.
Week 02
Diagnostic Execution
All 7 diagnostic components run in sequence on our side. Entity coverage analysis · predicate consistency review · semantic dilution diagnostic · AI citation testing · technical infrastructure review · competitive positioning. Your team's time: zero.
Week 03
Synthesis · Deliverable · Walkthrough
Findings synthesized into the prioritized issue map · 25–40 page audit document compiled · 60-minute live walkthrough call with stakeholders. Decision point — proceed to architecture, execute internally, or close with the roadmap.
04 / Fit

Who the audit fits.

The audit produces high value for businesses with existing site footprints and clear topical direction — and produces frustration for businesses without them. Below is the explicit fit map. If your business is in the left column, this is the right starting point. If it's in the right column, the audit isn't the right product yet.

Where it fits

The audit works if you...

  • Have an existing site with content already published
  • Suspect rankings have flatlined or reset after Google updates
  • Need a written diagnostic before committing to a longer engagement
  • Want a prioritized roadmap your internal team can execute against
  • Need diagnostic data to bring to internal stakeholders or board
  • Are evaluating multiple SEO partners and need a deliverable to compare
  • Have AI citation gaps you can't diagnose with traditional SEO tools
Where it doesn't

The audit isn't right if you...

  • Have no published content yet — you need architecture, not audit
  • Want a list of keywords to target — this isn't keyword research
  • Need a generic "SEO health check" — this is entity-level diagnostics
  • Are unwilling to act on the findings — the audit produces work, not magic
  • Need rankings improvements within 30–60 days — this surfaces issues, fixes take quarters
  • Need backlink opportunities — this is structural, not link-acquisition
05 / Paths

What you do with the audit.

Three intended paths after the audit deliverable lands. None of them require a follow-on engagement with us. The audit is designed to be valuable as a standalone deliverable — the architecture engagement is one option among three.

01

Proceed to architecture

The audit becomes the foundation of a 6–18 month architecture engagement. The issue map sequences directly into the build roadmap. Audit fee credited toward architecture engagement if started within 60 days.

02

Execute internally

Your internal team takes the audit and runs the work themselves. The deliverable is structured as an executable roadmap — not a marketing report. Many clients close with us at this point and execute the audit findings without further engagement.

03

Shop the roadmap

The audit travels. Some clients use it to evaluate other SEO partners, brief internal hires, or take to leadership for budget approval. The deliverable is yours — no NDA constraints on how you use it after delivery.

06 / Pricing

Transparent. Productized. Fixed.

The audit is a productized engagement. Starting price: $3,500 USD. Final pricing depends on site complexity (page count, vertical complexity, multilingual scope, regulatory layer). All pricing locked before kickoff — no surprise additions. Below is what's included at the base tier.

The Semantic Audit

Starts at $3,500 USD

Single payment · invoiced at kickoff · 50% upfront / 50% on deliverable · USD wire or Wise. Audit fee credited toward architecture engagement if started within 60 days of deliverable.

Book Audit Intake Call
What's Included
  • All 7 diagnostic components
  • 25–40 page audit document (DOCX)
  • Prioritized issue map with severity scoring
  • Entity coverage heatmap (visual)
  • AI visibility diagnostic across 4 LLM surfaces
  • Competitive entity gap analysis (3–5 competitors)
  • Recommendation map with effort & impact estimates
  • 60-minute live walkthrough call
  • 30 days of follow-up Q&A via email
  • Audit fee credited toward architecture (60-day window)
07 / Audit Questions

What buyers ask before committing.

These are the questions that come up specifically about the audit — pricing, scope variance, deliverable format, and the relationship between audit and architecture engagements.

The base price covers a single-language site with up to 200 indexed pages, 1 vertical, and standard scope (no regulatory or YMYL specialization). Pricing scales upward for: multilingual sites (additional language adds $1,500–$3,000), large sites (500+ pages adds $1,500), YMYL verticals (medical, legal, financial — adds $2,000 for SME-grade review), and multiple verticals on one domain.

Final pricing is locked during the intake call before any work starts. No surprise scope additions after kickoff.

Traditional SEO audits diagnose technical issues, content gaps, and backlink profile health. They produce checklists. The Semantic Audit operates at the entity layer — it diagnoses how cleanly your site's Central Entity is defined, how consistently your predicates run, how completely your topical map covers the buyer's question space, and how AI retrieval models currently see your site.

If a generic SEO audit tells you "fix your title tags and improve internal linking," the Semantic Audit tells you "your Central Entity is fragmented across 4 pages and your Source Term Vector contains 18 off-vector terms — here's how to consolidate authority before content production."

No. The audit is a standalone productized engagement. You pay for the audit, receive the deliverable, and decide independently what to do next. Many clients close with us after the audit and execute the roadmap internally — that's an intended outcome, not a failure mode.

The 60-day credit window exists if you do want to proceed to architecture — but it doesn't expire your right to the deliverable.

Yes. The deliverable is yours after delivery — no NDA constraints on how you use it. Some clients use the audit to brief internal hires, evaluate competing agency proposals, or get budget approval from leadership before committing to a longer build.

We treat this as a feature, not a leak. A buyer who runs a methodology-grade audit through three competing agencies and chooses us based on the depth is a stronger fit than one who only saw our pitch.

The audit isn't the right product for greenfield sites. There's nothing structural to audit yet. Pre-launch sites need architecture, not audit — and the architecture engagement starts at a different price point and timeline.

If you're pre-launch, book a strategy call directly (not the audit intake) and we'll scope an architecture engagement instead.

Three artifacts ship at the end of Week 03: (1) the main audit document in DOCX format (25–40 pages), (2) the prioritized issue map as a separate spreadsheet, and (3) the entity coverage heatmap as both an embedded visual and exportable PDF.

All artifacts are yours permanently. Editable formats so your internal team can annotate, brief contractors, or reuse content directly.

60-minute call after the deliverable lands. We walk through the prioritized issue map, explain why each high-severity finding matters, answer questions about specific recommendations, and discuss the three intended paths (proceed / execute / shop).

Recommended attendees: whoever owns SEO + whoever owns content + (if relevant) whoever owns the budget decision. The call is included in the audit fee — no upsell pressure during it.

08 / The Next Step

Diagnose what's actually broken.

The audit is the lowest-commitment path to working with Digital Vikingz. You receive a structurally complete diagnostic of your site's authority infrastructure — yours to keep regardless of what you decide next.

Limited intake · 4 audits per month · Maintained for delivery quality