Digital Vikingz / Results

Results, measured in Google Search Console

Every result on this page is a Google Search Console panel from a client property, with clicks, impressions, click-through rate and average position read straight off the export for the window named on the card. No chart is drawn from the data. The properties span SaaS, e-commerce, healthcare, local services, real estate, publishing, travel, legal, home services and more. Filter by industry, read the panel, then read the section under it on how to read a panel the way we do.

What do the panels show?

Each card carries the Search Console export itself and the figures Google reported for the window named on it. Cards are ordered by clicks within each industry. Domains and URLs are hidden for client confidentiality.

Google Search Console performance panel, B2B SaaS · 16 months: 672K clicks, 37M impressions, 1.8% CTR, average position 9.1

B2B SaaS16 months

672Kclicks

Impressions
37M
CTR
1.8%
Position
9.1
Google Search Console performance panel, Publishing · 16 months: 505K clicks, 16.5M impressions, 3.1% CTR, average position 20.8

Publishing16 months

505Kclicks

Impressions
16.5M
CTR
3.1%
Position
20.8
Google Search Console performance panel, Ecommerce · 16 months: 454K clicks, 15.1M impressions, 3% CTR, average position 19.1

Ecommerce16 months

454Kclicks

Impressions
15.1M
CTR
3%
Position
19.1
Google Search Console performance panel, Client property · 16 months: 302K clicks, 5.03M impressions, 6% CTR, average position 22.1

Client property16 months

302Kclicks

Impressions
5.03M
CTR
6%
Position
22.1
Google Search Console performance panel, Client property · 16 months: 289K clicks, 36.8M impressions, 0.8% CTR, average position 11.2

Client property16 months

289Kclicks

Impressions
36.8M
CTR
0.8%
Position
11.2
Google Search Console performance panel, Healthcare · from launch: 247K clicks, 5.07M impressions, 4.9% CTR, average position 11.2

Healthcarefrom launch

247Kclicks

Impressions
5.07M
CTR
4.9%
Position
11.2
Google Search Console performance panel, Travel and tourism · 16 months: 178K clicks, 7.92M impressions, 2.3% CTR, average position 10.1

Travel and tourism16 months

178Kclicks

Impressions
7.92M
CTR
2.3%
Position
10.1
Google Search Console performance panel, Client property · 16 months: 146K clicks, 23.8M impressions, 0.6% CTR, average position 10.5

Client property16 months

146Kclicks

Impressions
23.8M
CTR
0.6%
Position
10.5
Google Search Console performance panel, Client property · 16 months: 121K clicks, 8.8M impressions, 1.4% CTR, average position 14.4

Client property16 months

121Kclicks

Impressions
8.8M
CTR
1.4%
Position
14.4
Google Search Console performance panel, Ecommerce · 16 months: 97.7K clicks, 2.11M impressions, 4.6% CTR, average position 9.8

Ecommerce16 months

97.7Kclicks

Impressions
2.11M
CTR
4.6%
Position
9.8
Google Search Console performance panel, IT services · 16 months: 85.3K clicks, 2.14M impressions, 4% CTR, average position 8.2

IT services16 months

85.3Kclicks

Impressions
2.14M
CTR
4%
Position
8.2
Google Search Console performance panel, Real estate · 16 months: 76.3K clicks, 8.66M impressions, 0.9% CTR, average position 14.1

Real estate16 months

76.3Kclicks

Impressions
8.66M
CTR
0.9%
Position
14.1
Google Search Console performance panel, Legal · 16 months: 66.7K clicks, 3.49M impressions, 1.9% CTR, average position 14

Legal16 months

66.7Kclicks

Impressions
3.49M
CTR
1.9%
Position
14
Google Search Console performance panel, Client property · 16 months: 62.2K clicks, 7.77M impressions, 0.8% CTR, average position 9.2

Client property16 months

62.2Kclicks

Impressions
7.77M
CTR
0.8%
Position
9.2
Google Search Console performance panel, Home services and HVAC · 16 months: 55.4K clicks, 1.84M impressions, 3% CTR, average position 11.4

Home services and HVAC16 months

55.4Kclicks

Impressions
1.84M
CTR
3%
Position
11.4
Google Search Console performance panel, Client property · 16 months: 24.8K clicks, 667K impressions, 3.7% CTR, average position 14.4

Client property16 months

24.8Kclicks

Impressions
667K
CTR
3.7%
Position
14.4
Google Search Console performance panel, Client property · 16 months: 22.2K clicks, 1.92M impressions, 1.2% CTR, average position 29.1

Client property16 months

22.2Kclicks

Impressions
1.92M
CTR
1.2%
Position
29.1
Google Search Console performance panel, Beauty · 16 months: 19.8K clicks, 576K impressions, 3.4% CTR, average position 15.4

Beauty16 months

19.8Kclicks

Impressions
576K
CTR
3.4%
Position
15.4
Google Search Console performance panel, Client property · 16 months: 15.4K clicks, 872K impressions, 1.8% CTR, average position 21.9

Client property16 months

15.4Kclicks

Impressions
872K
CTR
1.8%
Position
21.9
Google Search Console performance panel, Manufacturing · 16 months: 14.5K clicks, 1.48M impressions, 1% CTR, average position 17.9

Manufacturing16 months

14.5Kclicks

Impressions
1.48M
CTR
1%
Position
17.9
Google Search Console performance panel, Hospitality · 16 months: 14.2K clicks, 1.3M impressions, 1.1% CTR, average position 11.6

Hospitality16 months

14.2Kclicks

Impressions
1.3M
CTR
1.1%
Position
11.6
Google Search Console performance panel, Local services · 16 months: 14K clicks, 51.7K impressions, 27.1% CTR, average position 4.9

Local services16 months

14Kclicks

Impressions
51.7K
CTR
27.1%
Position
4.9
Google Search Console performance panel, Automotive · 16 months: 8.8K clicks, 814K impressions, 1.1% CTR, average position 10.2

Automotive16 months

8.8Kclicks

Impressions
814K
CTR
1.1%
Position
10.2
Google Search Console performance panel, Client property · 16 months: 8.07K clicks, 1.36M impressions, 0.6% CTR, average position 41.1

Client property16 months

8.07Kclicks

Impressions
1.36M
CTR
0.6%
Position
41.1
Google Search Console performance panel, Cleaning services · 16 months: 7.99K clicks, 228K impressions, 3.5% CTR, average position 18.2

Cleaning services16 months

7.99Kclicks

Impressions
228K
CTR
3.5%
Position
18.2
Google Search Console performance panel, Client property · 16 months: 7K clicks, 438K impressions, 1.6% CTR, average position 16.4

Client property16 months

7Kclicks

Impressions
438K
CTR
1.6%
Position
16.4
Google Search Console performance panel, Wedding and events · 16 months: 4.73K clicks, 340K impressions, 1.4% CTR, average position 26.1

Wedding and events16 months

4.73Kclicks

Impressions
340K
CTR
1.4%
Position
26.1
Google Search Console performance panel, Client property · 16 months: 4.23K clicks, 169K impressions, 2.5% CTR, average position 15.1

Client property16 months

4.23Kclicks

Impressions
169K
CTR
2.5%
Position
15.1
Google Search Console performance panel, Recruiting · 16 months: 3.84K clicks, 991K impressions, 0.4% CTR, average position 30.5

Recruiting16 months

3.84Kclicks

Impressions
991K
CTR
0.4%
Position
30.5
Google Search Console performance panel, Client property · 16 months: 3.52K clicks, 1.19M impressions, 0.3% CTR, average position 39.8

Client property16 months

3.52Kclicks

Impressions
1.19M
CTR
0.3%
Position
39.8
Google Search Console performance panel, Client property · 16 months: 3.29K clicks, 494K impressions, 0.7% CTR, average position 31.3

Client property16 months

3.29Kclicks

Impressions
494K
CTR
0.7%
Position
31.3
Google Search Console performance panel, Client property · from launch: 2K clicks, 49.1K impressions, 4.1% CTR, average position 8.8

Client propertyfrom launch

2Kclicks

Impressions
49.1K
CTR
4.1%
Position
8.8
Google Search Console performance panel, Client property · from launch: 1.54K clicks, 32.3K impressions, 4.8% CTR, average position 14.4

Client propertyfrom launch

1.54Kclicks

Impressions
32.3K
CTR
4.8%
Position
14.4
Google Search Console performance panel, Local services · new site: 675 clicks, 150K impressions, 0.5% CTR, average position 16.2

Local servicesnew site

675clicks

Impressions
150K
CTR
0.5%
Position
16.2

How should you read a Search Console panel?

A panel is read in this order: clicks first, then impressions against clicks, then position, then the window, and never one figure alone. Six terms carry the same meaning on every card.

Clicks

Visits from Google Search to the property in the window. The number that pays.

Impressions

Times a page from the property appeared in results. Rising impressions with flat clicks means the site is earning new queries at low positions, which is the first stage of a new cluster.

Click-through rate

Clicks divided by impressions. The rate falls when a site starts ranking for thousands of long-tail queries, so a lower rate on a larger property is usually a sign of breadth, not weakness.

Average position

The mean rank across every impression. A property at 505K clicks and position 20.8 ranks on page one for its head queries and appears far down for tens of thousands of others.

Window

The period the panel covers: 16 months, from launch, or new site. The figures are what Google reported for that period.

Anonymisation

Domains and URLs stay hidden. Names, industries and the full case are shared on the strategy call, and clients who allow it appear by name on the feedback page.

What was done on these properties?

The work differs by where the property started, and three starting points cover every panel on this page.

Established sites

An established site with history was consolidated before it was expanded. The central entity and vocabulary were fixed, pages competing for the same query were merged or pruned, the centerpiece was moved to the top of each template, and internal links were redirected toward the core. The panels in this group show the curve bending upward after a flat or falling period.

Mid-scale programs

A mid-scale program received a topical map and published the outer section in sequence. Functional components were added to the commercial pages, and Search Console was read per template after each core update. The panels in this group show impressions rising first and clicks following.

Newer engagements

A new site was launched on the architecture from the first page. Page decisions were made before any content, every page shipped with its brief, and the first clicks were earned before the map expanded. The panels in this group start at zero and show the first cluster taking hold.

Questions about the results

Why are the properties anonymised?
Most clients do not want competitors reading their traffic, so domains and URLs are hidden. Names, industries and full context are shared on the strategy call, and clients who give written permission appear by name on the feedback page.
Can I see the Search Console account directly?
Yes, on the strategy call, where we open a live property in a vertical next to yours and walk through the panel with you. We do not share screen recordings or logins outside the call.
Why is the click-through rate low on some of the largest properties?
A large property ranks for tens of thousands of long-tail queries at low positions, and every one of those impressions lowers the average rate. Read the rate beside the clicks. A property with hundreds of thousands of clicks and a rate under two percent is a site with very wide coverage, which is what topical authority produces.
What does the window mean on each card?
The window is the period Google reported the figures for: 16 months is the longest range Search Console shows, from launch means the property had no history before the engagement, and new site means the panel covers the first months after launch.
Are these results typical?
No two properties start from the same place, so no panel predicts another. What repeats across every panel is the shape: impressions rise first, clicks follow, and the curve holds through core updates instead of resetting. The strategy call shows the panel closest to your starting point.

Nine semantic SEO services in three layers produced every panel on this page, and the clients behind them describe the work on the feedback page.

Semantic SEO servicesNine services in three layers: Claim builds the architecture, Shield defends visibility in Google and AI search, Scale produces the pages and ties them to pipeline.Client feedbackWhat clients say after working with Digital Vikingz, on camera and in writing, each entry dated and tied to the project it came from.The team behind every programThe founder architects every engagement, and a production team that works from the same written methodology builds it.
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