Most SEO audits operate at the surface layer — title tags, internal linking, schema markup. They produce thick PDFs full of recommendations that, when implemented, leave the underlying problem untouched.
The Entity Layer
The entity layer is the underlying definition coherence that determines whether your content compounds authority or fragments it. When Google's entity graph reads your site, it asks one question: Is this brand the canonical source for this concept?
Most sites fail this question — not because they lack content, but because their content is internally inconsistent at the definition level. Page A defines a concept one way. Page B defines it another. Page C uses the term without ever defining it. The result: the entity graph sees noise, not authority.
What a Real Audit Examines
An entity-layer audit looks at the Central Entity specification, Source Term Vector coherence, predicate consistency across pages, and topical map gap analysis. It surfaces the fragmentation that traditional SEO audits cannot see.
This is the methodology we apply at Digital Vikingz, with lineage from Koray Tuğberk Gübür's semantic SEO framework.