Digital Vikingz / Team

The Digital Vikingz team

The Digital Vikingz team runs every semantic SEO engagement with one named owner for the strategy and one for what gets published. Usman Ishaq, the founder, decides the central entity, the topical map and the page decisions. Abad Aslam, the content lead, decides whether each page matches its content brief and the site's vocabulary before it ships. Writers, analysts and developers work from that map under written standards.

Who decides what on your engagement?

Usman Ishaq, founder and CEO of Digital Vikingz

Usman Ishaq

Founder

Usman Ishaq founded Digital Vikingz and leads every engagement. He builds or reviews each topical map, central entity definition and audit before it reaches a client. Every map he signs off follows Koray Tugberk Gubur's semantic SEO framework.

What Usman decides
  • The central entity and the source term vector for every client
  • The topical map, which queries earn a page, and the layout of each page
  • The strategic direction of the engagement and every strategy call
Abad Aslam, content marketing lead at Digital Vikingz

Abad Aslam

Content Marketing

Abad Aslam heads content production and owns the check that every page matches its content brief and the site's vocabulary before it is published. He runs the brief format, the editorial standards, the vocabulary and banned-phrase registry, and the publishing sequence.

What Abad decides
  • Whether a brief carries everything the writer needs, from entity and predicate to the required links
  • Whether a finished page matches its brief, sentence by sentence
  • The order and rhythm in which pages go live

How does one page move from the map to the live site?

A page passes through five hand-offs, each with a named owner. AI agents prepare first drafts of briefs, audits and reports, and the named owner approves each one.

1The map names the pageUsman decides the query deserves a page, the entity it serves and the links it must carry.
2The brief is writtenAbad turns the map row into a content brief: the questions in order, the heading levels, the required entities and values, the anchors.
3The page is writtenA writer works to the brief and to the written sentence rules. The writer changes nothing in the brief.
4The page is checkedAbad reads the page against the brief and the vocabulary. A page that fails goes back with the lines marked.
5The page goes live and is measuredAbad schedules it in the publishing sequence. Usman reads Search Console per template after the next core update and decides what to configure.

What rules does every engagement run on?

Four standing rules hold on every engagement, and a client can hold us to each one.

One owner per layer

Strategy and content each have a named owner who decides.

Strategy stays in-house

Topical maps, entity definitions and audits are never subcontracted. Writers and developers work from the map, not around it.

Written standards

Vocabulary, sentence rules and quality gates are documented, so a new team member works from the same standard as the founder.

Evidence with every milestone

Each milestone ships with its evidence package: what changed, where, and what Search Console shows.

Where does the work get done?

The topical maps, content briefs and pages are built in one office by a team that sits together, so a question about a page gets an answer the same day.

Questions about working with the team

Who is my point of contact?
Usman Ishaq leads every strategy call and every page decision, and Abad Aslam runs the briefs and the publishing workflow. You have both, and both read the same roadmap.
Do you outsource writing or development?
Writing and development run in-house, and strategy, topical maps, entity definitions and audits are never outsourced. Writers and developers on the team work from the map under the written standards, and every page passes the content lead's check before it ships.
What hours does the team work?
Strategy calls are scheduled in the client's time zone, and written replies arrive within one working day. Pages go live on the publishing sequence, whichever time zone you are in.
Can I see the team's work before hiring?
Yes. The results page shows Search Console panels from client properties, and on the strategy call we open a live property in a vertical next to yours. After the call we can introduce you to a past client who has agreed to speak with prospects.
How many people will work on my site?
Two named owners decide everything, and the production team behind them is sized to your publishing sequence. You learn who writes, who checks and who builds before the first page is produced.
Do AI agents work on my account?
Yes, on the work that repeats: query research, first drafts of briefs, content audits, the weekly Search Console report and Google Business Profile posts. Usman and Abad review and approve every output, and no page is published without a person reading it against its brief.

The team's services, the results they earned and the company behind them are each one page away.

Semantic SEO services that claim, defend and scale topical authorityEvery service in three layers: Claim builds the architecture, Shield defends visibility in Google and AI search, and Scale produces the pages and ties them to leads.Results, measured in Google Search ConsoleEvery result is a Search Console panel from a client property, with clicks, impressions, click-through rate and average position for the window named on the card.About Digital VikingzWhat the agency is, the method behind it and how an engagement runs.
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