Profile setup
- Includes
- Primary and secondary categories, services, service areas, hours, attributes and photos.
- Why it matters
- Categories decide which searches the profile can appear for.
Local SEO and Google Business Profile Optimization from Digital Vikingz is a semantic SEO service that makes your Google Business Profile, website and listings describe your business the same way. Consistent facts help Google Maps and AI assistants recommend you for the services and areas you cover.

Local SEO and Google Business Profile Optimization delivers six parts that work together, so the profile and the site support each other.
Local SEO works by matching your profile, site and listings first, then keeping the profile active with posts and reviews.
Local SEO and Google Business Profile Optimization is for businesses that win customers in a defined area through Google Maps.
Plumbers, electricians, cleaners, roofers and other trades that win work from the map pack.
Dentists, physiotherapists, law firms and other practices booked by location.
Brands with several branches, each with its own profile and page.
A business with no address or service area to show, because Google requires one for a Business Profile.
Exact scope is quoted in writing after the strategy call. For a first read of your site, run the free AI Visibility Checker.