Digital Vikingz
Our reputation management SEO case study follows a US online reputation management company that removes reviews and negative search results and sets up knowledge panels, through the six-month semantic SEO program Digital Vikingz ran from November 2025 to April 2026. Microsoft Copilot and partners cited the company's pages 70.9K times in the six months to 11 Nov 2026, in Bing Webmaster Tools' AI Performance report. Google clicks rose 62%, from 4.51k in the program window to 7.3k in the six months after it.
Results at a glance
| Metric | Program window | Six months after | Change |
|---|---|---|---|
| Clicks, all queries | 4.51k | 7.3k | +62% |
| Impressions, all queries | 1.25m | 1.29m | +3% |
| Average CTR | 0.4% | 0.6% | +0.2 points |
| Brand name query, clicks | 866 | 618 | -29% |
| "google knowledge panel", clicks | 0 | 53 | from zero |
The program window column covers the six months of the program, 11 Nov 2025 to 11 May 2026, and the six months after column covers 12 May to 10 Nov 2026, both read in Google Search Console (Search type Web) on 13 November 2026.
The starting point
The reputation management site earned about 20 to 30 Google clicks a day through the program. The 16-month Search Console chart shows that level from July 2025, when its data starts, until July 2026. Daily impressions sat at about 4k to 6k from September 2025 to February 2026, after Google's mid-September 2025 change to how Search Console counts results.
Service searches brought the site few clicks in the program window. A search comparing Google review removal providers earned 4 clicks in that window. The query "remove [review platform] reviews" earned 1 click.
Service pages sat on an older URL structure. The older video removal page earned 526 clicks in the program window. The site had no impressions for the query "google knowledge panel" in the same window, although the company sells knowledge panel setup.
What we did
The four layers of the reputation management SEO program are listed below:
- Technical SEO fixes. We fixed technical SEO issues across the site, so search engines crawl and index every service and guide page.
- A topical map and new guides. We built a topical map with online reputation management as the central entity, from review removal and negative search results to court records and knowledge panels, and wrote new guides, each from a content brief.
- Rewrites of existing pages. We rewrote existing pages so each answers the queries the topical map assigns to it.
- Internal links and schema. We linked the guides to the service pages they support and added schema markup that describes the company and its pages.
What changed in AI search
Two reports measure how often AI search features cite or show the reputation management company's pages. Both start in mid-May 2026, after the program ended, so neither holds a program window figure. We keep the two reports apart, since each counts a different thing.
Bing Webmaster Tools' AI Performance report, which covers Microsoft Copilot and partners, counted 70.9K citations in the six months to 11 Nov 2026. The report shows an average of 13 cited pages a day.
Citations stayed near zero until late July 2026. Daily citations then ran at about 300 to 1,200 from late July to November 2026.
Google Search Console's Generative AI features report, in beta, counted 165k impressions for the company's pages between 18 May and 10 Nov 2026. Daily impressions sat at about 200 to 300 from May to mid-July 2026. Daily impressions reached about 1k to 1.5k from mid-August 2026.
The pages most shown in Google AI features are listed below:
- Knowledge panel guide: 22,434 impressions.
- Reputation management cost page: 16,518 impressions.
- Guide to removing a negative Google review: 10,720 impressions.
- Homepage: 7,863 impressions.
- Google review removal service: 6,013 impressions.
The knowledge panel guide, the negative Google review guide and the Google review removal service sit on the new URL structure.
What changed in Google Search
Service and guide queries carried the reputation management site's click gain, while the brand name query lost clicks. The brand name query fell from 866 to 618 clicks between the two windows.
The 16-month trend shows clicks flat through the program and rising from late July 2026. Daily clicks held at about 20 to 30 from July 2025 to July 2026. Daily clicks reached about 50 to 85 from late August to November 2026.
Service and guide pages on the new URL structure, none of which had impressions in the program window, earned the clicks listed below in the six months after:
- Google review removal service: 475 clicks.
- Knowledge panel guide: 411 clicks.
- Video removal service: 284 clicks.
- Guide to removing a negative Google review: 253 clicks.
- Review platform removal service: 240 clicks.
- Negative article removal service: 217 clicks.
The knowledge panel SEO gain came from a query the site had not shown for in the program window. The query "google knowledge panel" went from 0 to 53 clicks. The same query went from 0 to 9,890 impressions.
Review removal queries grew over the same windows. A search comparing Google review removal providers grew from 4 to 15 clicks. The query "remove [review platform] reviews" grew from 1 to 15 clicks.
What did not move
The limits of the reputation management results are listed below:
- Branded clicks. Branded clicks fell, so the brand name did not carry the gain.
- Impressions. Impressions stayed nearly flat, moving from 1.25m to 1.29m.
- Average position. Average position moved from 14.9 to 12.5, which we do not treat as a headline, since one average blends every query.
- AI search baseline. Neither AI report has data before mid-May 2026, so neither shows a change against the program window.
- Timing. The large rise in both AI reports and in Google clicks began between mid-July and August 2026, months after the program ended. The data does not show what started that rise.
- Season. The Search Console data read for this case starts in July 2025, which leaves no earlier year to separate seasonal demand from the program.
Older URLs for the same services lost clicks during the restructure, including the pages listed below:
- Older video removal page: 526 to 129 clicks.
- Older pay-after-removal review page: 438 to 107 clicks.
- Older health review platform page: 233 to 58 clicks.
- Older scam listing removal page: 172 to 37 clicks.
What this means for your business
The points a reputation management firm or other professional services company can act on are listed below:
- Write a guide for every question your buyers ask AI assistants. Guides on knowledge panels and negative reviews ranked among the pages most shown in Google AI features here, which points to guides as the base of SEO for reputation management companies.
- Describe the company as one entity. Schema markup and consistent author and organization entities tie every guide and service page to the business that sells the service.
- Track older and new URLs side by side during a restructure. Older service URLs lost clicks here while the new ones gained.
- Record AI search visibility before the work starts. Neither AI report here holds a figure from the program window, and our guide shows how to check what AI says about your business on day one.
Professional services SEO now covers AI answers as well as Google results, and in this AI search visibility case study the same guide and service pages drew both Google clicks and Google AI features impressions. Digital Vikingz plans and measures that work through AI Search Visibility.
